Our Story
98 Wedding Co. was founded in 2017, born from the serendipitous love story between Gui and his husband, Joe. This story began a year earlier in Brooklyn, NY.
While Gui’s passion for art and photography was waning in Brazil, Joe was on the other side of the world in Colorado, contemplating his next move into fashion design. Both took a leap of faith and moved to NYC. Gui had already started his journey into wedding photography, capturing beautiful moments for couples, but he hadn’t yet named his venture. Meanwhile, Joe began his career in fashion design. Unbeknownst to each other, their soulmates were just a floor away at 98 Clay Street. Like many modern love stories, Gui and Joe connected online, soon realizing their relationship, along with their shared love for design, art, and fashion, was in perfect harmony.
One evening, after an inspiring conversation (and maybe a few drinks), the idea for a modern wedding photography company was born. A company that would blend their joint passions and skills. While strolling home from dinner, Gui and Joe brainstormed potential names for their new venture. As they neared their building at 98 Clay Street, a spark of inspiration ignited: 98 Wedding Co. would be the perfect homage to their love story that blossomed just a floor apart.
Along For The Ride
Whether you’re looking for a NYC wedding photographer to capture your big day or a New York photographer to be there for all of life’s precious moments, we’re here for you! From the excitement of your engagement to the joy of your wedding, and even the sweet anticipation of welcoming a new addition to your family (yes, we do pregnancy photos too haha!), we’d love to be part of your journey. Let us celebrate and capture all your milestones together!
Hi, I'm Gui!
I'm one half of 98 along with my husband and partner Joe. Born and raised in a small town in southern Brazil, I discovered my love for art and photography amidst breathtaking nature and an equestrian lifestyle. Growing up, I played polo with my dad, which instilled in me a deep appreciation for capturing dynamic and heartfelt moments. I would often “borrow” my mom’s film camera to take countless photos of the horses (sorry, Mom haha!).
My journey brought me to NYC, where I pursued my passion for photography and my love for connecting with people and building relationships.
With me, you won’t just find a photographer who captures your moments beautifully; you’ll also find a friend who will lovingly celebrate all of your milestones.
Hi, I'm Joe!
I’m the other half of 98 and Gui’s husband. After years immersed in the vibrant world of fashion design, surrounded by stunning editorial photography, I joined Gui on this incredible journey into wedding photography.
Art, fashion, and photography are at the heart of who I am. I love finding the beauty in every moment and capturing it in a way that feels magical and dream-like. Each photo I take is a labor of love, infused with the joy and warmth I bring to every celebration. Being a part of your wedding and turning those moments into cherished memories is what truly inspires me.
01.
Fact 1
Gui and Joe are Sister Signs, Scorpio and Taurus. So, they are perfectly in synch even when they're not!
02.
Fact 2
Both Joe and Gui went to art school in Colorado and Brazil. Coincidently their final projects were both about duality.
03.
Fact 3
Gui has worked with some pretty cool celebrities and companies like Patricia Arquette, Camila Coelho, Bruna Marquezine, Dior, Caudalíe, and Vogue.
04.
Fact 4
One of Joe's random hobbies for a week landed his 3D design work on the Fenty Skin Instagram Account.